| 1. | The applications of connotation in product identity
内涵性语意在产品识别中的应用 |
| 2. | The result showed that an enterprise must construct a system of product identity from the key design attributes
研究结果认为：企业需要建立一套覆盖关键设计属性的产品识别系统。 |
| 3. | Product identity is a key method that constructs an enterprises brand from the cognitive psychology and kansei engineering
摘要产品识别是从认知心理学与感性工学角度，构筑企业品牌的重要手段之一。 |
| 4. | The author explores the issues surrounding the procedure in building and developing product identity for the it industry
本文以it行业中的通讯设备类产品为例，重点阐述了建立产品识别系统和进行产品形象设计的程序。 |
| 5. | Besides , the research as to stylistic features is conducive both to conveying social and cultural information embedded in a product and to establishing a distinctive product identity
对风格特征的研究有助于传达产品隐含的社会文化信息及树立产品形象( productldentity ) ，使人们体验到“物质功能”以外的“精神功能” 。 |
| 6. | Since many years , hongtai baili co , . ltd has come into being particular credit standing and a powerful competition and set up a flag in the clothes - manufacture fields by the high - speed products renewal , high - quality products identity and knight service after selling
几年来，宏泰百利公司以其快速的产品更新，过硬的产品质量和优质的售后服务，形成独有的信誉和竞争力，在同行中独树一帜。 |
| 7. | This paper analyzed the potential problems of an enterprise ' s decentralized brand strategy at the levels of product image and product identity , and studied the product ' s five key attributes , form , interface , texture , user experience and culture
本文从产品形象与产品识别两个层面，解析了“散点式”品牌策略存在的潜在问题，并从产品形态、交互界面、材料与质感、用户体验，及企业文化5个关键属性研究了产品的识别。 |
| 8. | After looking back on the historical evolution of corporation identity , brand identity , and product identity , the significance of product identity in the it industry , especially in communication equipments manufacture , is reaffirmed here . the essential meaning of product identity is that ? hat the corporation culture cares for is to plan a systematic and long - range profitable strategy with a view on some non - design elements : the market orientation , the technical standard , the productive capacity , the main developing trend for its own industry . . . ,
本文阐述了从企业识别ci到品牌识别bi到产品识别pi的概念发展历程，重新确立了产品识别在it设备制造企业的重要地位。提出产品识别的本质含义即企业设计文化的核心所在不是某件产品设计的成败，而是在融汇企业的市场定位、技术水平、生产能力、行业发展趋势等等非设计元素基础上制订的、着眼于企业长远利益的系统设计战略。 |
| 9. | Rather than the success or failure of a single product design . product image design based on product identity should be identifiable in characteristic and consistent in style ? hich is represented by doing design business wholly and systematically on products in series and products in different periods , not only present it repeatedly , but also continue it when upgrading
产品形象应表现为特色鲜明和风格统一，此统一性不仅表现在系列产品风格的呼应是将围绕产品所进行的各种设计事务作为一个整体进行系统设计，而且还应将不同阶段的产品风格也系统地进行考虑，不仅包括某种特征上的不断重复，而且要在变化升级中求延续。 |
| 10. | This article discusses the relationship of product identity to some other branches of knowledge , and analyses the background of the it industry and communication equipments design deeply . the author conceives a framework on building product identity : surveying corporation culture , enacting design strategy , making product image design , and developing the product image evaluation system
文章探讨了产品识别与其他各学科的关系，并对本行业? ? it行业的行业背景和通讯设备类的产品设计背景深入分析，提出建立产品识别系统的三个研究层面：即调查收集企业文化、企业形象等相关信息；制定设计策略，进行产品形象设计；进行产品形象评价系统的开发。 |
